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2024 Mental Health Marketing Conference

The Factory at Franklin

230 Franklin Rd, Franklin, TN 37064, USA Tennessee

35.9323108 -86.8602958

Description

Join us Oct. 1-3, 2024 in Franklin, Tennessee just 20 minutes south of Nashville. Or attend online. Event Website: https://www.mhmarketing.org In-Person Tickets + Early Bird Discounts: $400 - Purchase by April 30, 2024 $500 - Purchase by August 31, 2024 $600 - Purchase by October 1, 2024 Virtual Attendance Tickets + Early Bird Discounts: Virtual attendees get livestreamed access to all the main stage Liberty Hall content. We'll record the main stage sessions and will make those available shortly after the event and available through December 31, 2024 $125 - Purchase by April 30, 2024 $150 - Purchase by August 31, 2024 $200 - Purchase by October 1, 2024 Who Is It For? This conference attracts and benefits behavioral health marketers, executives, clinicians and outreach professionals. 2024 Content Tracks MHMarketing (101) DIY + intro courses and workshops with actionable takeaways + tactics MHMarketing (301) Advanced discussions on marketing, advertising and PR strategy + theory MHExecutive Featuring deep-dive workshops + real-world case studies CEO + executive roundtables on market strategy, brand strategy, marketing during M&A, recruitment, growth MHClinician + CEU Continuing Education Credit Hours available with national accreditation/certification Marketing, growth + business operations courses tailored to clinicians, therapists, providers MHOutreach Content track for outreach, sales, business development, growth, and admissions professionals MHTech Talks Track of marketing content specifically for software + technology companies and their marketing teams 2023 Results 94% of surveyed respondents would recommend this event to their peers 43% of organizations were mental health, behavioral health, talk therapy, SUD/addiction treatment and rehab facilities 29% of attendees hold marketing, advertising, PR or design job titles 28% of attendees hold CEO or similar titles (Principal, Founder, Partner) 40% increase of in-person registered attendees compared to 2022 2023 Attendees by Job Title 29% Marketing, Advertising, PR and Graphic Design 28% CEO, Principal, Founder, Partner, President 16% Outreach, Business Development, Admissions, Sales 9% Clinician, Provider, Therapist 3% Assistant, Coordinator, Project Manager, Specialist 2% COO or CTO 2% Student 11% Miscellaneous, No Title Provided Our Why The mental health industry is in a state of flux and growth. With the increase in demand of mental health care, along with the access challenges we’re facing to receive care, businesses are responding to these challenges in new ways to meet rising supply. A new wave of supply brings increased incentives to solve for the challenges. We’ve seen the infusion of private equity over the past five years, a wave of mergers & acquisitions, and franchised and multi-site companies in hyper-growth mode. Add to that the new wave of clinician entrepreneurialism and the therapist side hustle, and technology solutions aiming to build new efficiencies into the care model. There’s a lot to talk about. A lot to learn about. And lots of organizations vying for attention, not only of consumers but also organizations like health systems, payors, referral sources, community partners, and other organizations in the ecosystem. So, this event brings together business executives, marketing and outreach professionals, and clinicians. We teach them all how to use smart marketing, advertising, branding, PR and communications strategies to reach more people in need. At the same time, the event facilitates stronger, cross-functional connections in the industry and within organizations as companies look to get efficiencies and more wins from their marketing. We hope you join us to reap the benefits of being part of this community: a group of people and organizations committed to moving the mental health conversation toward even more meaningful impact.

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Start: 2024-10-01T09:00:00-05:00

End: 2024-10-03T15:00:00-05:00