BPI Training - Serving The Fans / Streaming Marketing For Pros
Online Resource
United Kingdom
Scotland
55.378051
-3.435973
Description
PLEASE NOTE THIS RESOURCE IS FOR BPI MEMBERS ONLY.
You will receive an email with enrolment details at 10am on the listed start date.
Streaming Marketing For Pros / Serving The Fans sessions comprises of the following two modules:
Streaming Marketing For Pros
In this course, we explore the nuances of marketing artists and music on streaming services. We cover release strategies tailored to streaming including playlisting strategies, campaign case studies and useful tools to help build your DSP following. We also discuss how to leverage insights to improve an artist's growth trajectory.
Serving The Fans
More and more online creators – including musicians – are finding their content is being buried in social media feeds, meaning that they’re not reaching their fans, or expanding their audience. Because of that, artists are looking into alternative ways to engage fans – from being active on alternative platforms such as Discord or Reddit, to searching for new tools to connect with them, like fan subscriptions, NFTs, and more.
In this module, we will explore the possibilities that will help you reach and engage fans effectively and build a sustainable music career – without falling into the trap of “chasing the algorithm”. We will cover the tools you can use, and the activations you could do on the main social platforms, as well as explore a range of alternative platforms you may not have considered. We’ll also look ahead into emerging technologies, and will touch on how fan communities will be present, and engage with artists, within web3 platforms. Finally, we’ll go through case studies that will inspire you: prime examples of artists who built strong fan communities around their music.
PLEASE NOTE:
These sessions are delivered as part of Music Ally's Learning Hub. This means that Music Ally will be offering access to bundles of 2 modules on their Learning Hub, for a week. This will allow you to:
Go through the course at your own pace
The video training is accompanied by slides and additional reading materials
You will get a quiz to help you test your knowledge!
We hope you enjoy them!
T&Cs:
Spaces for these modules are very limited – as they normally cost $99 to purchase individually (or $198 for a bundle). Please be respectful of this and make sure you go through the modules if you sign up for them. If not, we reserve the right to restrict your access to other learning hub courses, in order to give other people the opportunity to access these resources.
Please be aware that the learning platform has piracy tracking in place: the videos and slides are just for the viewing of those registered to that module and not for wider broadcast or sharing. Please respect the copyright of Music Ally.
This listing has no upcoming events
Start:
2024-08-12T10:00:00+01:00
End:
2024-08-19T10:00:00+01:00
Category
Music
Tickets
BPI Member Rate
0.0
GBP
35