Search Barcelona - International SEO, SGE, Social SEO and Web Performance
Cotton House Hotel, Autograph Collection, we have the first floor, the library
Gran Via de les Corts Catalanes, 670, L'Eixample, 08010 Barcelona, Spain
Catalonia
41.39173580000001
2.1718019
Description
I am pleased to announce our 3rd Search Barcelona, taking place on Friday, May 10th from 16h until 20h.
Me complace anunciar que ya tenemos fecha para nuestro tercer Search Barcelona, será el día 10 de maya desde las 16h hastas las 20h y lo realizaremos en el Cotton House Hotel.
Talks will be in Spanish and in English. Tendremos presentaciones en español y inglés.
We will have four speakers share their SEO and Social Media tips with us at The Library (first floor) of The Cotton House Hotel, Barcelona.
Address:Gran Via de les Corts Catalanes, 670,L'Eixample, 08010 Barcelona.
Time: 16h - 20h
Tenemos cuatro grandes oradores que compartirán todos sus consejos con nosotros.
Compra tu entrada en Universe, por cada entrada os invitaremos una cafe/tea/zumo a la llegada y unos bocadillos.
Agenda:
16h - Doors open
16h25 - Welcome
16h30 - Natalia presents (talk in English)
16h45 - Q and A
16h50 - Jaime presents (talk in Spanish)
17h05 - Q and A
17h10 - Break
17h30 - Kate presents (talk in English)
17h45 - Q and A
17h50 - Estela presents (talk in Spanish)
18h05 - Q and A
18h10 - Networking
We have the room (the library) until 20h.
Natalia Witczyk
Everything you need to know about hreflang
Hreflang is the first word when it comes to International SEO, yet it is still a big unknown to many SEO specialists. Luckily, this talk should clarify every doubt related to this subject.
We'll cover everything you need to know about hreflang, from the basics to the nitty-gritty details. Expect to walk away with a clear understanding of the do's and don'ts, as the talk will not only talk about the technical details but also the real-life examples and use cases.
Both junior SEO specialists and the more advanced audience will learn something new, as during the talk we will progressively move towards more complex hreflang issues and the correct ways to fix them.
Natalia Witczyk is a multilingual freelance SEO consultant specialising in Technical and International SEO. She has been crafting and implementing international SEO strategies for 10+ years, optimizing for major search engines such as Google, Bing, Yandex, and Baidu. With roots in Poland, Natalia’s extensive agency experience has been developed first in the UK and, now in Barcelona, Spain, where she is based.
Natalia is an active member of Mujeres en SEO and an industry awards judge. Outside of SEO, her hobbies include travelling, technology and board games.
Jaime Sanchis Forés
SGE: Cómo adaptar tu estrategia SEO al nuevo buscador
Jaime Sanchis Forés es un SEO Manager que ha desarrollado su carrera en Startups y en Agencias. Ha trabajado en agencias para diversos proyectos como PdPaola, Caixabank, Ivoox o Rosa Clara. Actualmente desarrolla su carrera laboral en el área de SEO de Havas Market del grupo Havas llevando la cartera de varios proyectos internacionales del sector Alimentación y sector Descanso. Al igual que la disciplina a la cual pertenece, se declara apasionado del CRO y UX.
Jaime Sanchis Forés, SEO Project Manager en Havas Market, hablará de cómo adaptar su estrategia SEO para el nuevo buscador SGE, con una caso práctico y metodología a aplicar en un proyecto de Ecommerce. Con enfoque en el contenido, EEAT, y en cada una de las tipologías de página de la tienda online y su sector.
Kate Busby
How Social SEO can supercharge your employee advocacy program on social media
By the end of this 15-minute talk, the audience will have:
- Definitions: Social SEO and Employee Advocacy
- How Social SEO transforms employee advocacy programs
- 3-step guide to implement social SEO in your employee advocacy efforts
- How to track and measure social SEO
- Free toolkit to get started
Kate Busby is a multilingual marketer with over 11 years of professional experience, working remotely from Barcelona, Spain. As a “third culture kid” she counts multicultural sensitivities among her superpowers and support diverse and inclusive workplaces, especially when hiring teams. We are not born with the same opportunities to hone skills, but if we remain open to learning, anything is possible.Kate has a Master's in Business Administration (MBA) from EAE Business School (2019-2021) and a Master of Arts degree (Distinction) in English and French literature from the University of Oxford (2002-2007), where she was a Domus Scholarship Winner in 2003.
Estela Franco
Todo lo que Lighthouse te está mostrando (pero tú no estás viendo)
Lighthouse es una muy buena herramienta que puede ayudarte a encontrar problemas de performance y sugerencias sobre cómo solucionarlos. ¿Pero sabes realmente cómo interpretar los datos y la información que se puede leer entre líneas? En esta charla, Estela te mostrará cómo sacar el máximo rendimiento de la información que te brinda Lighthouse para priorizar las mejoras de performance que más impacto tendrán en tus métricas
Estela Franco es una especialista en Web Performance y SEO técnico con más de 10 años de experiencia en el ámbito digital. Es una apasionada del desarrollo frontend y le encanta hablar y compartir sobre WPO, SEO técnico, JavaScript y Jamstack.
Trabaja como Web Performance, Specialist en Schneider Electric. Además, es Google Developer Expert en Web Technologies y Storyblok Ambassador.
Purchase your ticket here and see you on May 10th !
One ticket includes coffee, tea, juices and sandwiches (vegan options too).
This listing has no upcoming events
Start:
2024-05-10T16:00:00+02:00
End:
2024-05-10T20:00:00+02:00
Category
Business
Tickets
Search Barcelona - May Event
10.0
EUR
40
