The Creative Canvas Academy
69 Yonge St
69 Yonge St, Toronto, ON M5E 1J1, Canada
Ontario
43.649012
-79.37757289999999
Description
The Creative Canvas Academy (FREE for Imprimo subscribers) is a transformative digital platform designed to empower artists to thrive in the contemporary art market and navigate the complex landscape of the art industry with confidence and success!
The Academy covers various aspects of the art business, including marketing, digital presence, pricing strategies, sales, portfolio development, and self-promotion. Interactive workshops, expert mentorship and networking opportunities are a core component of the academy's approach, guiding artists to develop their unique artistic voice and position themselves as successful entrepreneurs.
Creating a business as an artist takes great creativity and great risk! The Creative Canvas Academy aims to bridge the gap between artistic creativity and successful entrepreneurship, providing artists with the tools to turn their passion into a sustainable profession. Each participant will leave the program with a Certificate of Completion and an effective plan of action to achieve their artistic goals!
What will you get out of Creative Canvas Academy?
Events:
Mastering the Art of Selling Your Work Online
Cultivating Repeat Sales from Your Collectors
Marketing 101 for Artists
Get your work critique by Imprimo's Art Curator:
Personalized feedback from Curator & Art Advisor Liza Zhurkovskaya
Exhibition:
Creative Canvas Alumni Exhibition Grand Opening
Weekly Educational Content:
Building a Strong Body Of Work
The Art of Social Media: Managing Engagement
The History of Painting as an Object
Networking for Artists: Talking to Collectors
Writing An Artist’s Statement
More
EVENTS:
🗓️ November 10th @ 1 PM EST / 6 PM GMT:
While most artists prefer to make the art they feel compelled to make without regard for commercial viability, everybody needs to make a living.
For artists, this usually means selling their art. But sustaining a business in an industry high on competition and low on customers is no small task. With a plethora of paths both well-worn and unforged readily available, where is an enterprising emerging artist to begin?
Join Cosimo and Imprimo for a captivating virtual artist discussion on the art of building an online presence that sells. Learn how to amplify revenue for your art through effective storytelling and proper documentation, the nuances of selecting the right pieces to sell online, and how to preserve authenticity in the digital sphere.
AGENDA:
Intro from Cosimo & Imprimo
How to select your online catalogue
How to choose a marketplace
How to drive value with documentation & storytelling
Q&A
📅 November 27th @ 12 PM EST / 5 PM GMT
🎨 Elevate Your Artistic Career through the Power of Marketing!
Join Imprimo's distinguished art advisor, gallerist, and curator, Liza Zhurkovskaya, who will unravel the secrets of mastering Marketing 101 for artists. This is your chance to learn from a seasoned expert and connect with fellow artists in a collaborative and interactive setting.
📈 Strategic Insights: Liza Zhurkovskaya will delve into the essentials of marketing for artists, offering strategic insights on building your career and establishing a strong artistic presence.
🤝 Interactive Breakout Session: Connect with a community of like-minded artists during our dynamic breakout session. Share your marketing experiences, gain fresh perspectives, and build meaningful connections.
🗣️ Live Q&A: Got burning questions about marketing your art? Now's the time to get answers. Submit your questions in advance by replying to this email, and Liza will address them during the live Q&A session.
Agenda:
Welcome and Intro from Imprimo
Marketing 101 with Liza Zhurkovskaya
Breakout Session
Live Q&A
🗓️ December 7th @ 1 PM EST / 6 PM GMT
So you've sold a few pieces of art! Congratulations - the first few sales are the hardest. But as most retail businesses will tell you, the bulk of their income is generated from repeat sales and a loyal client list, not a neverending list of new people.
As an artist, you're selling a connection to your inner life as much as you're selling a decorative piece of art. While this kind of client-seller relationship is rare, it's extremely powerful. Failing to lean into this dynamic and mine it for repeat sales is a massive missed opportunity,
Fortunately, Cosimo and Imprimo are here to help. This enlightening seminar on the art of repeat sales. Learn how to build your client list, keep them engaged, and drive repeat transactions via strategic outreach and proper documentation.
AGENDA:
Intro from Cosimo & Imprimo
How to keep your clients engaged
How to leverage documentation at the time of sale
How to
Q&A
EXHIBITION:
📅 December 18th @ 12 PM EST / 5 PM GMT
Your Painted Insight invites the viewer into a world where each brushstroke tells a story, a convergence of colours and emotions that form a visual tapestry of personal insights. This virtual group exhibition is a vibrant mosaic of perspectives, a testament to the diversity of creativity of Imprimo artists. Each piece is a brushstroke in the larger narrative, inviting you to explore the multitude of insights and stories woven into the fabric of this collaborative showcase.
'Your Painted Insight' is not just an exhibition; it's a dialogue between art and emotion, a celebration of individual narratives told in strokes of creativity. This exhibition is an intimate conversation between artist and observer, an invitation to delve into the kaleidoscope of human experience. Discover the profound stories waiting to be unveiled!
Agenda:
Introduction
Statement from Liza
Statement from Imprimo
Tour of Gallery & Sharing of Links
Q&A
CREATIVE CRITIQUE:
Imprimo’s “Creative Critique“ is a unique platform designed to elevate your creative work to new heights.
Lead by Art Adviser and Gallerist Liza Zhurkovskaya, aka Curator on the Go, “Creative Critique“ provides artists with in-depth feedback, addressing both technical and conceptual aspects of their artwork to gain a deeper understanding of its strengths and areas for improvement. Each critique is tailored to your specific medium, whether it's painting, sculpture, photography, or digital art. Submit your Imprimo artwork collection online for a convenient and efficient critique process. No matter where you are in the world, you can access our services.
Imprimo fosters a positive and nurturing atmosphere where artists can receive criticism without judgment. We're here to be your partners in artistic development, fostering your growth with the transformative power of constructive criticism and helping you take your artistic expression to the next level.
MENTORS:
Liza Zhurkovskaya, aka Curator on the Go, is a Toronto-based Art Curator & Art Advisor. For more than eight years, Liza worked directly with corporate and private clients to acquire original art and has brought hundreds of artworks to the public eye. In 2020, she founded Kefi Art Gallery to guide and assist her clients in art acquisitions with the purpose of starting a collection, investing, or decorating homes and working spaces with original art.Liza is known as a community leader who is passionate about helping people make a living through their creative work. She has been working directly with artists since 2015 and has helped them thrive in the industry through media opportunities, exhibitions, and business advice. Liza also produces Curator on the Go Podcast as a platform for artists, art professionals and other creatives to share their stories and learn from each other.
Website: https://curatoronthego.com
IG: @curatoronthego
John Sewell, CEO - Cosimo After obtaining his Master’s in Art History and working in the commercial art sector, John established Cosimo with a vision of a more democratic art world. Having seen how the old systems locked out the majority of artists and potential collectors, he set out to create a platform that broke down these barriers. With a strong belief in technology's role in art engagement and artist empowerment, he recently spoke on this topic at TEDx and has been invited as a guest lecturer at NYU, Birmingham City University, and the University of Birmingham.
Caitlin Flood-Molyneux, Artist Caitlin Flood-Molyneux is an award-winning contemporary Welsh Artist. Their artistic practice investigates the relationship between pop culture imagery and the way in which we attach emotion and memory to images and use this to narrate their subjective experiences of hardship. The work is both deeply personal and universal, as it charts key moments of their life; a private and enigmatic visual story with which Flood-Molyneux invites the viewer to forge their own connection. Caitlin has exhibited across the UK, Hong Kong and New York. Recently Flood-Molyneux exhibited along side Madonna x StevenMeisel at Christie’s Auction House in London for Christie’s Late Pride Event
As an experienced artist and educator, Benedict Carpenter van Barthold has demonstrated an aptitude for leadership in both the academic and artistic world. His accomplishments as an artist include receiving the Jerwood Sculpture Prize 2001 as well as exhibiting at the Venice Biennale, Arsenale 2005. His work is in collections across Europe, including The British Museum, London, and he has completed a number of permanently sited sculptural commissions.
Educated at Chelsea College of Art and Design (now part of University of the Arts), and the Royal College of Art, in 2019 he completed a PhD from Manchester Metropolitan University that examined the relationship between technology, working processes, and the evolution of meaning in the visual arts. Though drawing and sculpting remain at the core of his practice, this intellectual and creative enthusiasm has led to a burgeoning interest in emergent technology, the key creative challenge of our age.
He is the former Principal Lecturer in Fine Art at Nottingham Trent University, a current Non-Executive Director at Vieunite, and Education Advisor at Imprimo.
CURATOR:
PARTNERS:
Cosimo is a platform empowering emerging artists to sell directly to collectors - making the process of buying and selling art more transparent, accessible, and affordable for all. We believe in giving artists greater control over the sale of their work and connecting them directly with the people who love what they create. Cosimo is proud to support a rapidly growing community of talented artists from across the UK, and are committed to helping them make their mark in the world.
Imprimo is an end-to-end solution for artists, built to help manage your artistic practice seamlessly. Helping to combine your disconnected artist websites, sales platforms, and social media channels into a comprehensive online presence, Imprimo provides the tools necessary to organize your portfolio, integrate your online & physical presence, and protect your intellectual property.
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2023-12-18T12:00:00-05:00
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Category
Galleries
Tickets
Early Bird
50.0
CAD
20
General Admission
100.0
CAD
100
Last Chance
150.0
CAD
100