Attractions,
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Run your attraction on the only platform where flexible ticketing meets direct sales — paired with distribution and marketing by the best in the business.

partner with us

Great attractions start here

Reach new audiences, sell more tickets

List on Ticketmaster and tap into the largest distribution network in live events.

360° control over your ticketing operations

The fastest way to manage timed-entry — with full-service, self-serve ticketing, built to scale with you.

Customizable checkout designed to convert

Let customers discover and buy tickets directly on your website with a white-label, mobile-first checkout.

Support for you and your customers

From segment advice, to Ticketmaster’s best-in-class support for your customers, you are in good hands.

Top operators across the globe trust Universe

Access the world’s biggest event-going audience

List your event on Ticketmaster, the world’s largest event marketplace

100M+
Monthly Website Visitors
14M+
Monthly App Users
620M+
Tickets Processed in 2023

Target incremental audiences through API-connected, opt-in partners

70+
Travel Platforms
4.4M+
Incremental Ticketmaster Inventory Distributed in 2024

Meet new buyers where they already spend time online— at no extra cost

250M+
Global Reach
800+
Distribution Partners

Amplify your marketing with the world’s largest Attractions database

Partner with our expert marketing teams to tap into our proprietary database of millions of fan records and reach more high-intent customers than ever before.

Hear from our partners
"Through Universe, we have access to their vast network of ticket sales affiliates, allowing us to reach new audiences which have the potential for boosting ticket sales due to their existing integrations. 


This enables us to expand our audience and increase sales without lifting a finger. When we were evaluating ticketing platforms for our business, this was a key differentiator in the market."

Sell more with
less effort

Take buyers from browse to buy seamlessly—with better browsing, mobile-first checkout, and instant ticket delivery.

Embeddable Widgets

Sell directly on your site with fewer drop-offs

Urgency indicators

Drive purchase urgency with inventory updates

Add-ons and Upgrades

Increase cart value by surfacing add-ons

Ticket Delivery

Instantly send QR-coded tickets to add to wallets

Checkout Filters

Get buyers to the finish line faster

Ticket Labels

Nudge buyers to higher-priced ticket tiers

Custom Questions

Collect and action on valuable buyer data

Embeddable Widgets

Sell directly on your site with fewer drop-offs

Checkout Filters

Get buyers to the finish line faster

Urgency indicators

Drive purchase urgency with inventory updates

Ticket Labels

Nudge buyers to higher-priced ticket tiers

Add-ons and Upgrades

Increase cart value by surfacing add-ons

Custom Questions

Collect and action on valuable buyer data

Ticket Delivery

Instantly send QR-coded tickets to add to wallets

Don’t take our word for it

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Youth Music

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Transformative ticketing
built for timed-entry

A faster, more reliable platform, designed to help you scale faster, convert more and streamline your day-to-day

Edit your timeslots in bulk

Change all timeslots and ticket types in seconds— or control price, quantity and availability by individual timeslot.

Enable customers to move orders

Give customers full control to move orders between dates and timeslots, minimize support intervention.

Complex schedules made easy

Create and extend timed-entry schedules for long-running events with ease.

Every insight you need to grow

Track purchasing patterns and key business drivers with reliable, real-time data, broken down by timeslot.

Plug and play tools you use

Connect to our open API, native integrations or to 5000+ apps through Zapier to automate your workflows.

Simplify on-site

Sell in line and online, scan with your phone and more with the free BoxOffice app.

Global support, local expertise

Scale faster with local account support and years of segment expertise from the biggest brand in live events.

Onsite Strategy
Pre-sale Strategy
Onsale Strategy
Market Expansion
Event Build Strategy
Onsite Strategy
Pre-sale Strategy
Onsale Strategy
Market Expansion
Event Build Strategy
Onsite Strategy
Pre-sale Strategy
Onsale Strategy
Market Expansion
Event Build Strategy
Onsite Strategy
Pre-sale Strategy
Onsale Strategy
Market Expansion
Event Build Strategy

Leave your customers in good hands

Tap into global customer support from Ticketmaster— available 7 days a week, with industry-leading response times and customer satisfaction.

19
Countries
9
Languages
Hear from our partners
“We have really loved partnering with Ticketmaster on the launch of the FRIENDS™ Experience [...]. The Ticketmaster team have been excited and supportive from the get-go and the sales we've seen just back that up."

Ready to supercharge your event strategy?

Reach out to connect with the best in the business.